Sr. Marketing Manager – Healthcare
Remote @AlfaCareers Official posted 2 hours ago in Marketing / PR / Communications Shortlist Email JobJob Detail
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Job ID 365914
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Career Level Manager
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Experience 8 Years +
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Gender Any
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Industry Media / Advertising / PR
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Qualifications Degree Bachelor
Job Description
McKesson, through its CoverMyMeds business, is appointing a Sr. Marketing Manager – Healthcare (Job ID JR0155466) based in Columbus, Ohio, working remotely.
The Senior Product Marketing Manager leads product marketing for solutions serving pharmacy, pharmacy benefit manager (PBM), and health plan audiences. The role turns customer needs, market dynamics, business goals, and product strategies into engagement, adoption, and growth, setting product marketing priorities and success measures, and activating go-to-market plans across paid, earned, and owned channels, including industry events. It builds deep expertise in pharmacy, PBM, and health plan market trends, customer workflows, and the competitive landscape, partners with research and insights teams, and represents the customer and market perspective across product, marketing, and business discussions. The manager develops positioning, value propositions, and messaging frameworks, translates complex product capabilities into clear, customer-focused value stories, keeps messaging consistent across customer-facing content and AI-assisted channels, and partners with Product, Brand, Sales, Legal, and Compliance teams on effective, compliant campaigns. The role also creates sales enablement resources, uses field feedback and performance data to refine messaging, defines and optimizes marketing performance metrics, applies qualitative and quantitative insight to improve strategy and investment, and uses generative AI and emerging technologies in research, positioning, and messaging.
Candidates need a bachelor’s degree in Marketing, Business, Healthcare Administration, or a related field, plus 8 or more years of experience in product marketing, healthcare marketing, go-to-market strategy, or marketing. The posting also asks for demonstrated success in product marketing, positioning, messaging, and audience engagement, a strong understanding of customer insights, market analysis, and competitive intelligence, proven influence and cross-functional leadership in a matrixed organization, experience applying generative AI or related technologies, strong business acumen and analytical and decision-making skills, and exceptional written, verbal, presentation, and stakeholder management abilities. Samples or a portfolio of past work would be helpful.
Job type: not stated on the posting.
Location: Columbus, Ohio, Remote, United States.
Salary: $102,000 – $170,000 base pay range, as stated on the posting (period not stated).
No closing date is stated on the posting.
To apply, use the apply link on this page, which takes you to the official McKesson posting for this role.
Source: McKesson / CoverMyMeds
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